We often receive requests from clients to break search engine optimization (SEO) down simply, or to teach them how to better leverage SEO techniques to benefit their businesses.
“How exactly do you SEO a site?” is probably the most common question we get. I see it in my inbox at least once a month.
In response, I’ve compiled a set of how-to tips that are guaranteed to provide results, even in the face of the recent Panda-Penguin Google algorithm updates.
I’ve personally used these techniques to great effect in ranking local businesses in Singapore, even for high competition keywords. That’s not to say they only work for businesses based in Singapore – despite the title, SEO principles are universal.
The aim of this guide then is to hopefully show you how to edge out other local businesses and climb to the top of search engine results page. A detailed and in-depth guide is in the works, but for now I want to share 2 great tips I’ve picked up from the best search engine optimization consultants in the business.
Great content wins half the battle
Google smiles on content that is unique and relevant. Provide content and information that is of value to your visitors. As the saying goes – write for humans, not for computers. Gone are the days where you could rehash content with an article spinner and expect your site to rank. Sloppy writing that contains spelling and grammatical errors is now heavily penalized.
The advantages of writing and publishing good content on your site cannot be understated. If your content is unique and well written, it encourages bloggers and other website owners to link to your site – generating an inbound link.
Links are the essence of SEO – Google sees an inbound link as ‘vote’ of confidence on the quality of your site. You can already see where this is going: More votes= website is more trusted=ranks higher.
In addition, Google rewards good content – ranking it higher than non-original copy that can be found elsewhere on the web. The original SEO mantra used to be ‘Content is King’. Well in 2013, ORIGINAL content is king! So be sure to avoid duplicate content on your site.
Here’s something else you should do if you have the time – visit the Google Webmaster Guidelines to familiarize yourself with what Google expects from a quality website.
Creating a solid internal link structure
Put simply, internal links are links that lead from one page in a domain to another on the same domain. When search engine spiders are crawling your website to find every single page on it, pages with bad link structure or broken links prevent the spiders from doing their jobs properly (indexing).
As a result, your page rank suffers, as valuable “link juice” (ranking power) is unable to flow through to these pages, no matter how relevant or high quality the content on that page is.
The aim here is to create establish a site architecture that is SEO-friendly. It helps to think of the website structure as a pyramid, with your goal being to minimize the amount of links between the homepage and any other page. The image below illustrates what I’m talking about:
You might want to seek help from your web designer if you’re confused at this point – implementing this tip requires some knowledge in web development. Any developer worth his salt adheres to good linking practices, so you might be able to skip this step.
Here at sunstrike, our team carries out SEO-friendly practices at all stages of the design and development phase, so if you’re a former (or present) client, you don’t have a thing to worry about!
I hope the tips in this small guide prove useful. There are plenty more I want to share, but these two serve as a fantastic starting point if you’re new to SEO.
You’re more than welcome to leave a comment or drop me an email if you have any questions related to this post. With that said, I wish you all the best in your quest for higher rankings!
Good luck and Godspeed